Welcome!

My name is Jo Allen and I’m a doctoral researcher at the University of Brighton UK exploring if and how music festivals can make a unique contribution to the climate crisis by encouraging a behaviour change in Generation Z.

If you’re between 18 and 28 you can help by completing the online survey. It will ask questions about you, about nature, about the environment, and about your expectations and experiences of music festivals. It will take less than 15 minutes to complete.

Then, if you really want to make a difference, you can volunteer to create a digital diary of your experience at Roskilde 2023. I’m looking for ten Gen Z festival-goers and each volunteer will be entered into a prize draw to win two free tickets to Roskilde 2024.

If you want to know more about the research, please take a look at the research brief or if you have a question about the research, please take a look at the FAQ’s or drop me a note.

For now, THANK YOU!

Together we can make a difference.